Mobile MUSE (Media-Rich Urban Shared Experience) is a multisectoral network of government, industry, and academic partners focusing on R&D and rapid prototyping in the emerging area of mobile content and technology.

Ubiquity worked as part of the team that produced re:call, a mobile information and experience architecture targeted at Vancouverites and visitors aged 14-34 who are interested in simultaneously making and participating in culture on the go. re:call was deployed as a pilot project in Vancouver's historic Granville Island in March 2005.

To quote anthropologist Robbie Blinkoff, an expert in how cultures adapt to new technologies, what this new movement is about is "people developing their sense of mobility." Unlike the earlier models of computing in which we had to accommodate a cumbersome device -- both in terms of its physicality and its usability -- mobile computing sees a technology taking up residence in our world, and therefore needing to adapt to our behaviours and preferences.